A visionary brand strategist and cultural architect who has built a career amplifying stories at the intersection of entertainment, sports, hospitality and advocacy. With a deep-rooted passion for storytelling and strategy, With 15+ years driving impact behind the scenes for some of the biggest names in music, sports, media and social change - Dria is stepping into the spotlight to tell HERstory.
Her creative agency, House of ACES, specializes in cultural programming, event production, multi-platform marketing, brand partnerships, communications and design. With a distinct lens on entertainment, sports and hospitality, House of ACES bridges commerce with culture to build work that resonates and lasts.House of ACES has activated campaigns and collaborations with brands like NBA/WNBA, Kia, Puma, Soho House, Samsung, RocNation, Tres Generciones and many more. Still, Dria remains deeply committed to equity-driven storytelling and partnerships that uplift underrepresented communities and creators through her non-profit work alongside The Innocence Project, Fletcher’s Street Urban Riding Club and REFORM.Currently Dria is Global Head of A&R and Label Relations at Feeture - a new mobile app designed to simplify and streamline the process of artist collaborations in the music industry. She is also an Equity Team member which speaks to her passion and mission in this industry.
Whether she’s producing an industry red carpet, leading talent strategy for MTV’s Mental Health Storytelling Summit with H.E.R. and Trevor Noah, or co-creating social impact initiatives with brands that care, Dria is driven by one mission: to create culturally intelligent work that moves the needle and the people, while celebrating and creating legacy.If you're looking for a Brand Ambassador & Creative Partner who understands how to merge storytelling with strategy to drive real cultural connection—message Dria Ashley and her team!